KAM – Trade - Metro Distribution Centre

METRO opened its first cash & carry wholesale center in Pakistan in 2007 & expanded to 5 wholesale centers in a short span of 18 months. In July 2012 METRO and Makro-Habib combined their wholesale business in Pakistan marking the beginning of a long-term partnership to the mutual benefit of both companies. The merger allowed METRO and Makro-Habib to combine resources and gain the financial strength to lead and grow in a challenging environment and to gain synergies targeted to generate value for our customers and suppliers alike. Today the company is operating 10 wholesale centers in Lahore, Karachi, Multan, Islamabad & Faisalabad.

METRO Pakistan (Pvt) Limited is part of METRO GROUP’s sales division METRO Cash & Carry, the international leader in self-service wholesale. The company operates more than 750 stores in 25 countries in Europe, Asia and Africa and has a workforce of over 107,000 employees.

• Increase the number of new buying customers through activation.
• Ensure the implementation of all SOPs.
• Achieve sales targets as per the given targets.
• Achieve the margin KPI by creating profitable customer baskets.
• Increase the customer portfolio size by adding new customers.
• Achieve the required average sales turnover per customer.
• Drive incremental sales by adding articles to customer baskets across the Dry Food departments, e.g., D&T and S&C, as these departments carry good margins.
• Represent a positive image to customers through an in-depth understanding of the business, METRO selling skills, and excellent customer service.
• Enhance market and competitor knowledge consistently so that METRO can adapt its strategy accordingly.
• Maintain customer files and conduct customer analysis before each visit.
• Pre-plan customer visits by analyzing sales and buying trends before the visit; conduct gap analysis against the set objectives and outcomes after the visit.
• Define objectives and action plans for each customer.

Graduation